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BIGGEST PRIVATE SECTOR ENTITIES GEAR UP TO PLAY CRUCIAL ROLE IN DUBAI SHOPPING FESTIVAL 2017

26 Dec 2016, Dubai, UAE

The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has lauded the solid partnership between the government and private sectors, describing it as a unique role model of public-private collaboration that works collectively with a single-minded purpose to achieve the common goal of promoting a destination. The role played by the private sector is one of the cornerstones of the success of Dubai government driven retail initiatives like the Dubai Shopping Festival (DSF), and their crucial contribution has once again come into sharp focus at the 22nd edition of DSF, which started on Monday, 26 December.

The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has lauded the solid partnership between the government and private sectors, describing it as a unique role model of public-private collaboration that works collectively with a single-minded purpose to achieve the common goal of promoting a destination. The role played by the private sector is one of the cornerstones of the success of Dubai government driven retail initiatives like the Dubai Shopping Festival (DSF), and their crucial contribution has once again come into sharp focus at the 22nd edition of DSF, which started on Monday, 26 December.

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