Building a world-leading destination
Our departments work all over the world to promote Dubai's vision and develop strategies that attract tourists and inward investment to the emirate.
Department of Economy and Tourism
DET is the principal authority for the planning, supervision, development and marketing of Dubai’s economic & tourism sectors. It markets and promotes the emirate’s commerce sector and is responsible for the licensing and classification of all economic & tourism services, including hotels, tour operators and travel agents.
Dubai Corporation for Tourism and Commerce Marketing
DCTCM is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading business and leisure destination around the world. The department operates across a network of international offices to engage a wide range of audiences and showcase the city's diverse portfolio of tourism activities, events and entertainment while also promoting Dubai's role as a global business hub for business travellers and those establishing offices in the emirate.
17.15M
International visitors
Dubai welcomed 17.15M overnight visitors in Jan - Dec 2023, with an increase of +19% compared to 2022.
Dubai Festivals and Retail Establishment
3,000+
Retail outlets
The number of retail outlets engaged in more than 1,000 leisure events run by the DFRE programme each year.
Dubai College of Tourism
Dubai College of Tourism (DCT) was established by DET to be a world-class vocational tourism college that would drive professional excellence capability in all tourism and hospitality service personnel in Dubai. DCT is recognised as a leading institution for the provision of innovative, accessible and exceptional education and training that supports people to enter, enhance or advance within the tourism industry.
30,000
Dubai Way champions
The number of participants who have successfully completed the Dubai Way online training and engagement platform.