Continually growing the Dubai offering
We work with public and private entities to develop projects that grow Dubai as a destination for tourism, business and international investment.
Al Shindagha Museum
Dubai Sustainable Tourism
The Dubai Sustainable Tourism initiative introduced 19 key sustainability standards for the emirate’s hospitality sector. Applicable across all hotel classifications, the standards are in place to advance world-class sustainability and environmental practices and enhance the visitor experience.
The six-week, zero equity accelerator programme includes expert mentorship, business networking access to industry thought leaders, and the chance to exhibit and pitch to potential investors at GITEX Future Stars, the region’s leading annual technology showcase.
The largest desert conservation reserve in the UAE, Al Marmoom is a sustainable tourism success story that offers an immersive experience of native wildlife and heritage. Covering forty hectares of dunes, lakes and shrubland, nature exploration is paired with authentic experiences of Bedouin life, showing visitors a different side of Dubai and supporting local culture and environment.
Digital Audio Tours
Attractions B2B platform
Through the marketplace, the attractions can directly manage multiple distribution channels with real-time capacity, up-to-date content and different pricing strategies across multiple sales channels on one convenient and intuitive portal.
By harnessing the power of technology, the Attractions Marketplace presents businesses with real-time insight, so they are better equipped to provide bespoke, memorable experiences to global travellers.
Of global travellers prioritise activities over accommodation
The Attractions B2B platform is strengthening global reseller awareness of the emirate’s world-renowned experiences and emerging destinations. It is helping to attract increasing tourist numbers to meet Dubai’s goal to become the world’s most visited and revisited destination by 2025.
Tourism Analytics App
The platform is highly secure and easy to navigate, it allows authorised stakeholders real-time access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, travel-related global trends, brand affinity, and more.
Business intelligence application in the sector
A highly secure, easily navigable open data mobile platform, Tourism Analytics allows authorised stakeholders real-time, click-of-a-button access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, marketing and sales channel travel-related global trends, brand affinity, and more.