We work with public and private entities to develop projects that continually enhance the Dubai visitor experience and attract visitors to the emirate.
Al Shindagha Museum
Al Shindagha Museum was created to showcase a different side of Dubai. The museum takes its visitors on a journey through the rich Emirati heritage and culture and illustrates how innovation and a progressive mindset have shaped Dubai's global legacy. The curated walk-through experience connects the dots between past and present for Emiratis, residents and visitors.More about Al Shindagha Museum
Dubai Sustainable Tourism
DTCM is committed to contributing to the broader clean energy and sustainable development targets that Dubai has set out to achieve. The Dubai Sustainable Tourism initiative was established to directly address the tourism’s sector sustainability through the following four pillars: programmes, education, standards and awards.
Sustainability standards for the hospitality sector
The Dubai Sustainable Tourism initiative introduced 19 key sustainability standards for the emirate’s hospitality sector. Applicable across all hotel classifications, the standards are in place to advance world-class sustainability and environmental practices and enhance the visitor experience.Dubai Sustainable Tourism
Programme applications received from Dubai startups
The six-week, zero equity accelerator programme includes expert mentorship, business networking access to industry thought leaders, and the chance to exhibit and pitch to potential investors at GITEX Future Stars, the region’s leading annual technology showcase.
The Futurism Programme aims to transform the tourism experience in Dubai. This accelerator programme taps into the creative start-up community, connecting global innovators and entrepreneurs and drive disruptive technology and innovation within the industry.”
Al Marmoom Desert Conservation Reserve is part of Dubai’s commitment to environmental and cultural preservation.
The largest desert conservation reserve in the UAE, Al Marmoom is a sustainable tourism success story that offers an immersive experience of native wildlife and heritage. Covering forty hectares of dunes, lakes and shrubland, nature exploration is paired with authentic experiences of Bedouin life, showing visitors a different side of Dubai and supporting local culture and environment.
Digital Audio Tours
DTCM has partnered with VoiceMap and PocketGuide apps to offer multilingual culture, arts and heritage-led tours for self-guided city exploration. Visitors can choose from eight free digital tours in seven languages, with 10 Mandarin language tours also available via the DTCM WeChat Mini Programme.
Attractions B2B platform
Launched in January 2019, the Attractions Marketplace is a business-to-business (B2B) platform that connects Dubai’s world-class attractions and experiences with online travel agents, hotels, tour operators, aggregators and destination management companies, to enable greater levels of visibility and sales.
Through the marketplace, Attractions can directly manage multiple distribution channels with real-time capacity, up-to-date content and different pricing strategies across multiple sales channels on one convenient and intuitive portal.
By harnessing the power of technology, the Attractions Marketplace presents businesses with real-time insight, so they are better equipped to provide bespoke, memorable experiences to global travellers.
Of global travellers prioritise spending money on tourist activities rather than accommodation choices
The Attractions B2B platform is strengthening global reseller awareness of the emirate’s world-renowned experiences and emerging destinations. It is helping to attract increasing tourist numbers to meet Dubai’s goal to become the world’s most visited and revisited destination by 2025. Skift Research Report: The State of Tours and Activities 2018
Tourism Analytics App
This free custom-built industry intelligence dashboard app is developed to be used by the Dubai Government as well as private and public sector business leaders. Tourism Analytics delivers up-to-date market performance data from macroeconomic drivers to market insights, to support informed tourism sector development and sustainable growth.
The platform is highly secure and easy to navigate, it allows authorised stakeholders real-time access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, travel-related global trends, brand affinity, and more.
Tourism Analytics is the first business intelligence application in the sector
A highly secure, easily navigable open data mobile platform, Tourism Analytics allows authorised stakeholders real-time, click-of-a-button access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, marketing and sales channel travel-related global trends, brand affinity, and more.
Hatta mountain conservation reserve
An area of outstanding natural beauty nestled in the foothills of the Hatta mountain range, this year-round destination is home to the endangered Arabian tahr, rare fauna and flora, and a spectacular duo of dams. The conservation area is popular with hikers, kayakers, mountain bikers and nature lovers.More about Hatta