Continually growing the Dubai offering
We work with public and private entities to develop projects that grow Dubai as a destination for tourism, business and international investment.
Al Shindagha Museum

Inside the immersive experience at Al Shindagha Museum
Dubai Sustainable Tourism
19
Sustainability standards
The Dubai Sustainable Tourism initiative introduced 19 key sustainability standards for the emirate’s hospitality sector. Applicable across all hotel classifications, the standards are in place to advance world-class sustainability and environmental practices and enhance the visitor experience.
Futurism programme
155
Programme applications
The six-week, zero equity accelerator programme includes expert mentorship, business networking access to industry thought leaders, and the chance to exhibit and pitch to potential investors at GITEX Future Stars, the region’s leading annual technology showcase.

The Futurism Programme works towards transforming the tourism experience in Dubai.
Al Marmoom
The largest desert conservation reserve in the UAE, Al Marmoom is a sustainable tourism success story that offers an immersive experience of native wildlife and heritage. Covering forty hectares of dunes, lakes and shrubland, nature exploration is paired with authentic experiences of Bedouin life, showing visitors a different side of Dubai and supporting local culture and environment.

Dubai Commits to environmental and cultural preservation, al Marmoom Desert Conservation
Digital Audio Tours

Use VoiceMap and PocketGuide apps from DET for self-guided city exploration.
Attractions B2B platform
Through the marketplace, the attractions can directly manage multiple distribution channels with real-time capacity, up-to-date content and different pricing strategies across multiple sales channels on one convenient and intuitive portal.
By harnessing the power of technology, the Attractions Marketplace presents businesses with real-time insight, so they are better equipped to provide bespoke, memorable experiences to global travellers.

Attractions Marketplace is a B2B platform connecting Dubai’s leading attractions and experiences with travel businesses to heighten engagement and drive sales.
69%
Of global travellers prioritise activities over accommodation
The Attractions B2B platform is strengthening global reseller awareness of the emirate’s world-renowned experiences and emerging destinations. It is helping to attract increasing tourist numbers to meet Dubai’s goal to become the world’s most visited and revisited destination by 2025.
Tourism Analytics App
The platform is highly secure and easy to navigate, it allows authorised stakeholders real-time access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, travel-related global trends, brand affinity, and more.

Developed by the Dubai government, the Tourism Analytics application offers authorised stakeholders, real-time access to tourism sector insights.
1st
Business intelligence application in the sector
A highly secure, easily navigable open data mobile platform, Tourism Analytics allows authorised stakeholders real-time, click-of-a-button access to the most comprehensive, accurate and reliable tourism sector analysis and insights. The available data spans historic and current sector performance KPIs, updated supply details, marketing and sales channel travel-related global trends, brand affinity, and more.
Hatta mountain conservation reserve

Hatta is home to the endangered Arabian tahr, rare fauna and flora, and two spectacular dams