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2019 RETAIL CALENDAR AIMS TO ACCELERATE RETAIL SECTOR GROWTH AND ECONOMIC CONTRIBUTION

27 Nov 2018, Dubai, UAE

The Department of Economic Development (DED) and Dubai Festivals and Retail Establishment (DFRE), jointly announced the 2019 Retail Calendar – strategically catered to provide active stimulus to resident and tourist consumer spend on shopping throughout the forthcoming year. Featuring even more city-wide events, activations and experiences throughout 2019, the calendar showcases 18 events over 247 days, versus 12 events over 178 days in 2018, greatly amplifying opportunities for retailer involvement across a broader and diversified range of product categories and brand segments. Additionally, aimed at prioritising wider and inclusive sector participation thereby extending the economic benefits of the initiative to a wider base, the 2019 Retail Calendar offers a reduction in fees for all small and medium enterprises to enable dynamic adaptation to the ongoing disruptions impacting retail, whilst retaining competitiveness in the global environment.

The Department of Economic Development (DED) and Dubai Festivals and Retail Establishment (DFRE), jointly announced the 2019 Retail Calendar – strategically catered to provide active stimulus to resident and tourist consumer spend on shopping throughout the forthcoming year. Featuring even more city-wide events, activations and experiences throughout 2019, the calendar showcases 18 events over 247 days, versus 12 events over 178 days in 2018, greatly amplifying opportunities for retailer involvement across a broader and diversified range of product categories and brand segments. Additionally, aimed at prioritising wider and inclusive sector participation thereby extending the economic benefits of the initiative to a wider base, the 2019 Retail Calendar offers a reduction in fees for all small and medium enterprises to enable dynamic adaptation to the ongoing disruptions impacting retail, whilst retaining competitiveness in the global environment.

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