Exceptional visitor experiences

The Dubai Way is designed to offer candidates the information and knowledge required to build rewarding careers while contributing to the Dubai success story.


Training hours delivered

The Dubai Way training programme has helped more than 30,000 candidates from 450 registered establishments to develop their hospitality careers in Dubai's pioneering hospitality environment

Learn online. Deliver in real life

Delighting visitors isn’t just an important part of Dubai’s tourism goals, it also helps your establishment excel, and your staff members build rewarding careers. The Dubai Way programme provides you with the tools to deliver this. It is easy to enrol in, and effective in its outcomes. The entire course is taken online through video lessons with engaging activities and periodic assessments. And it delivers passionate, knowledgeable and certified employees, who can all contribute to Dubai's world-class visitor experience.

Cleatus GeorgeConcierge, Lead Navigator
"Dubai Way gives you the push to go and find something new happening in the city. You have to expect that, when a guest arrives, they are looking for new things and this programme helps you ensure they have one of their best holidays ever."

Develop your career
with Dubai Way

The Dubai Way provides students with the information and knowledge required to provide excellent customer service to visitors. The entire course is taken online through video lessons with engaging activities and periodic assessments.

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A self-paced online training programme that teaches applicants how best to cater and communicate with people of determination. The programme is delivered through a series of experiential training sessions, including real-life stories, interactions and videos.

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Gain knowledge about Dubai's Sustainable Tourism goals and understand the role they play in helping to build a supportive tourism infrastructure. Through a series of self-paced modules, applicants will learn about the environmental, economic and social importance of working towards a sustainable future.

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Dubai's Chinese visitors expect personalised and exceptional experiences when travelling to the emirate. This course provides you with unique insights on how best to communicate with this valued audience and to deliver a world-class tailored service that will ensure their visitor satisfaction.

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Dubai Way brochure
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Contact us

Do you have a question? We will be glad to help, get in touch with us directly.

Contact us

Dubai College of Tourism

One Central, building 2, 4th floor PO Box 594 Dubai, United Arab Emirates

Office hours:

Sunday - Thursday 08.00 - 17.00

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