Exceptional visitor experiences
The Dubai Way is designed to offer candidates the information and knowledge required to build rewarding careers while contributing to the Dubai success story.
Training hours delivered
The Dubai Way training programme has helped more than 30,000 candidates from 450 registered establishments to develop their hospitality careers in Dubai's pioneering hospitality environment
Learn online. Deliver in real life
Delighting visitors isn’t just an important part of Dubai’s tourism goals, it also helps your establishment excel, and your staff members build rewarding careers. The Dubai Way programme provides you with the tools to deliver this. It is easy to enrol in, and effective in its outcomes. The entire course is taken online through video lessons with engaging activities and periodic assessments. And it delivers passionate, knowledgeable and certified employees, who can all contribute to Dubai's world-class visitor experience.
Develop your career
with Dubai Way
The Dubai Way provides students with the information and knowledge required to provide excellent customer service to visitors. The entire course is taken online through video lessons with engaging activities and periodic assessments.Discover more
A self-paced online training programme that teaches applicants how best to cater and communicate with people of determination. The programme is delivered through a series of experiential training sessions, including real-life stories, interactions and videos.Discover more
Gain knowledge about Dubai's Sustainable Tourism goals and understand the role they play in helping to build a supportive tourism infrastructure. Through a series of self-paced modules, applicants will learn about the environmental, economic and social importance of working towards a sustainable future.Discover more
Dubai's Chinese visitors expect personalised and exceptional experiences when travelling to the emirate. This course provides you with unique insights on how best to communicate with this valued audience and to deliver a world-class tailored service that will ensure their visitor satisfaction.Discover more
Discover more about the Dubai Way programme