DTCM

HUGE RESPONSE TO ‘WORLD’S LARGEST DISPLAY OF GOLD BARS’ AT JUMBO STORE, MALL OF THE EMIRATES

22 Jan 2017, Dubai, UAE

The last weekend was very special for Jumbo Electronics and its shoppers.  Apart from Jumbo’s ‘Shop and Win Gold’ promotion they teamed up with Dubai Shopping Festival (DSF) organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) to create a unique public display of the ‘World’s Largest Display of 250 kg of Gold’ in the shape of a DSF bag. This unique display of gold worth AED 35 million was open to all for viewing last weekend at the Jumbo store, Mall of the Emirates.   Please find attached the photo release.

The last weekend was very special for Jumbo Electronics and its shoppers.  Apart from Jumbo’s ‘Shop and Win Gold’ promotion they teamed up with Dubai Shopping Festival (DSF) organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) to create a unique public display of the ‘World’s Largest Display of 250 kg of Gold’ in the shape of a DSF bag. This unique display of gold worth AED 35 million was open to all for viewing last weekend at the Jumbo store, Mall of the Emirates.   Please find attached the photo release.

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