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Dubai’s biggest corporate entities to play significant role in ensuring success of Dubai Summer Surprises

1 Jul 2018, Dubai, UAE

As the spotlight falls on the 21st edition of Dubai Summer Surprises (DSS), the organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) has drawn up plans in collaboration with leading corporate groups to ensure the success of the region’s most famous summer shopping season. The festival is part of efforts to keep up business momentum in the retail sector and further enhance the emirate’s position as a summer destination of choice for families from around the world.

As the spotlight falls on the 21st edition of Dubai Summer Surprises (DSS), the organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) has drawn up plans in collaboration with leading corporate groups to ensure the success of the region’s most famous summer shopping season. The festival is part of efforts to keep up business momentum in the retail sector and further enhance the emirate’s position as a summer destination of choice for families from around the world.

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