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PACKED PROGRAMME OF EVENTS REVEALED FOR DUBAI SHOPPING FESTIVAL 2017

17 Dec 2016, Dubai, UAE

Millions of shoppers and families will enjoy a jam-packed schedule of events at Dubai Shopping Festival when the event’s 22nd edition kicks off on 26 December. Final preparations are underway to launch the 34-day shopping, winning and entertainment extravaganza, the longest running festival of its kind in the world. The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), and the organisers of DSF 2017 revealed its plans to make the world take notice – including fashion shows, exclusive product launches, big names in entertainment, as well as opportunities to win cars, cash and gold.

Millions of shoppers and families will enjoy a jam-packed schedule of events at Dubai Shopping Festival when the event’s 22nd edition kicks off on 26 December. Final preparations are underway to launch the 34-day shopping, winning and entertainment extravaganza, the longest running festival of its kind in the world. The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), and the organisers of DSF 2017 revealed its plans to make the world take notice – including fashion shows, exclusive product launches, big names in entertainment, as well as opportunities to win cars, cash and gold.

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