JUMBO ELECTRONICS TO CREATE UNIQUE DSF ATTRACTION IN THE SHAPE OF A SHOPPING BAG FEATURING 250 KILOS OF GOLD!

This Dubai Shopping Festival (DSF), Jumbo the leading OmniChannel electronics retailer in the UAE teamed up with festival organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), Emirates Gold Refinery, and Brinks Global on an ambitious project to showcase something that has never been seen before by regular mall visitors. The vision was to engage a regular customer with a ‘WOW’ moment and spread the fun of shopping during Dubai Shopping Festival to the world via online.  UAE nationals, residents, tourists and everyone else are invited to see, take pictures and selfies with the ‘World’s largest display of 250 Kilos of Gold bars at Jumbo Store, Mall of Emirates’ on 20th January 2017, Friday.