THE CITY GEARS UP FOR 30 ACTION-PACKED DAYS OF FITNESS AND WELLNESS AS DUBAI FITNESS CHALLENGE RETURNS TO SET NEW RECORDS FOR ITS THIRD STRAIGHT YEAR

Dubai Fitness Challenge (DFC) – the world’s only citywide fitness movement launched in 2017 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, will return for its third consecutive edition from 18 October to 16 November, 2019. Overwhelming engagement of Dubai’s residents and visitors since the inception of DFC has demonstrated a joint social commitment to embracing a happier and more active lifestyle, as the festival encourages all-inclusive participation through a wide range of easily accessible fitness and wellness activities and programmes throughout Dubai for an entire month.

Amplifying this spirit even further, the 2019 DFC will transform the whole city into a gym, so every individual regardless of age, ability or fitness level has the opportunity to complete their 30 minutes of physical activity for the 30 days. DFC will feature two dedicated Fitness Villages, ten Community Hubs, more than 40 events and over 5,000 classes and activities taking place through the month. The action-packed calendar will bring the city to life featuring flagship programmes of fitness gurus and iconic brands. Notable amongst these is an attempt to set a new Guinness World Record for the largest high-intensity interval training (HIIT) class on October 26 with “The Body Coach”, best-selling author and Instagram fitness star Joe Wicks.

Commenting on the Challenge, His Excellency Helal Saeed Al Marri, the Director General of Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism), said: “Dubai Fitness Challenge the initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, has helped cement Dubai’s position as a global city that prioritises health and fitness. Fundamentally the fitness movement aims to make Dubai the “Most Active City” as well in the world – and with each edition, DFC has been taking us further along this journey.

His Highness founded DFC on 3 key principles: (a) inclusivity; (b) accessibility; and (c) sustainability – with a view to ensure that people from every walk of life regardless of age or ability, are able to make fitness an integral and enjoyable part of their lives. And our 2019 edition promises to further this agenda backed by the strong support of our partners and global leaders in fitness, as we turn the city into an active gym for 30 days, showcasing Dubai’s diverse health, fitness and outdoor offering across multiple locations. Created for all, DFC seeks to remove any barriers to achieving personal wellness goals and we urge all nationals, residents, visitors, government entities, businesses, communities, schools and universities, to be ‘In The Challenge Together’ with Dubai.”