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DUBAI FITNESS CHALLENGE 2018 CLOSED WITH RESOUNDING SUCCESS AS 1,053,102 RESIDENTS COMMITTED TO A HEALTHIER AND MORE ACTIVE LIFE DURING THE ENTIRE 30 DAYS

4 Dec 2018, Dubai, UAE

The city-wide initiative – encouraging residents and visitors of all ages, abilities and fitness levels to exercise for 30 minutes each day for 30 consecutive days – has been a resounding success in its second year, achieving even higher levels of participation and engagement than the inaugural edition

The city-wide initiative – encouraging residents and visitors of all ages, abilities and fitness levels to exercise for 30 minutes each day for 30 consecutive days – has been a resounding success in its second year, achieving even higher levels of participation and engagement than the inaugural edition

Dubai Fitness Challenge 2018 (DFC), launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai last year, concluded its second edition with staggering success as 1,053,102 official participants enthusiastically embraced the 30-day citywide fitness movement, surpassing the ambitious one million target set by His Highness at the start of the Challenge.


Dubai Fitness Challenge

DFC 2018 showcased a larger, more inclusive and more interactive programme this year, encouraging hundreds of thousands of residents and visitors of all ages and fitness levels to commit to a minimum of 30 minutes of daily activity for 30 days and embrace a positive change that will last a lifetime. Over the month-long challenge, the city hosted a huge range of fitness and sporting activities, with over 8,000 workout sessions spread across 250 locations. New for 2018, five free themed Fitness Villages across major communities in Dubai were geared towards effectively transforming the city into a free gym for all, taking Dubai a step closer to its goal of becoming the most active city in the world.


The fitness movement saw highly successful partner events being brought into the DFC fold, including the Dubai Color Run, XDubai Spartan Race, Daman City Swim, XDubai Junior Triathlon, Emirates NBD Unity Run, Spinneys Dubai 92 Buildup Ride 4, Dubai Women’s Run, the Hatta Super Sports Triathlon and many more. DFC was also supported by international celebrities and sports personalities including Marcus Smith – who completed 30 marathons in 30 days; Sir Mo Farah – arguably the most successful British track athlete in modern Olympic Games; Team Angel Wolf – with #TogetherWeCan community programme created for People of Determination; and renowned fitness personalities Chris and Heidi Powell – who flew to Dubai to encourage and inspire participants to boost their physical activity and commit to a healthier and happier lifestyle beyond the period of the challenge.

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