Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism) has extended its support to the launch of the new Al Marmoom Bedouin Experience, operated by Platinum Heritage. With the support of the Hamdan Bin Mohammed Heritage Center, the project offers visitors a unique and authentic glimpse into the life of an Emirati Bedouin, with guests able to enjoy an immersive day out in the desert. The tour marks the first experience to be introduced as part of the new ‘Bedouin Collection’ on the roster of desert excursions currently offered by Platinum Heritage.

Offering an engaging cultural experience for all the family, the excursion showcases the true essence of life in the desert, providing a fun, educational and immersive introduction to the Bedouin way of life. With options to visit during the morning to watch the sunrise or in the afternoon to enjoy the desert sunset, the experience explores Bedouin life across the days and the seasons. Presenting a welcome escape from the sights and sounds of the city, guests will feel as if they have stepped into the life of a Bedouin, as they learn about the traditions of days amidst the dunes. Guests will learn to saddle, ride and look after their own camel as they join a Bedouin caravan, travelling through the desert before they arrive at the camp. In addition to enjoying the traditional food and live cooking, local tour guides, who have graduated from the Dubai College of Tourism’s Emirati Tour Guide programme, will greet guests on arrival, before commencing on a tour of the camp, sharing tales along the way on how the Bedouin communities lived in days gone by.

The camp is built around an oasis with the Bedouin village reflecting days of the past where Bedouin would go in search of sources of water to help them survive the arid nature of the desert. The enchanting village features a tent where guests can enjoy authentic meals and educational activities, a traditional goat enclosure, Bait Al Sha'ar (authentic Bedouin tents), and Al Hathira (a traditional building with a hollow interior where Bedouin traditionally hosted their guests). Offering a unique adventure, the experience displays the significant elements of life in the desert, taking travellers back in time to showcase the cultural origins of the emirate. Guests are invited to sit in storytelling circles with Bedouin to hear magical tales and snippets of wisdom about their culture and heritage. Additional elements include a mesmerizing falconry display and Emirati Crafts Tour showcasing the artistic flair from the nomadic community.