Welcoming the world to Dubai

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector.

Our mission
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.
Innovative projects driving tourism
Discover some of our key tourism initiatives and ongoing projects across the emirate.
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